Alfa Romeo Giulia comes out on top at the 25th Compasso d'Oro ADI, the world's most distinguished design prize.
Set up in 1954 based on an idea by Gio Ponti, the Compasso d'Oro ADI prize aims to highlight the quality and value of Italian design. It is assigned by the permanent committee of the ADI Design Observatory, made up of experts, designers, critics, historians and specialised designers. And this year's jury has been absolutely bowled over by the Giulia's harmoniously powerful look.
The Giulia's excellent and extraordinarily elegant all Italian design underlines its performance assets, and brings Alfa Romeo back to its purest essence, writing a new chapter in its legendary history.
Alfa Romeo has always been known for its pure, essential designs, free from redundant gimmicks: every car produced over the last 100 years is recognisable at first sight. Thanks to some of its distinctive traits, the Giulia is no exception, claiming a strong identity with unique features that enhance its sculpted proportions and aerodynamic grace.
With its unique lines, the cabin envelops the driver, who takes center stage and enjoys a no compromise driving experience. The on board technology integrates seamlessly with the surrounding environment, with physical interfaces ensuring a unique sporting experience with clean, simple and user friendly controls.
Everything about the Alfa Romeo Giulia is designed to evoke sheer driving pleasure, with the utmost attention to aesthetic and functional detail alike.
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